:root {
  --ink: #0a0a09;
  --paper: #f5f2eb;
  --cream: #ede9df;
  --accent: #c8402a;
  --accent2: #2a5ac8;
  --muted: #7a7570;
  --border: rgba(10, 10, 9, 0.12);
  --glass: rgba(255, 255, 255, 0.4);
  --glass-border: rgba(255, 255, 255, 0.2);
  --mono: 'DM Mono', monospace;
  --sans: 'Syne', sans-serif;
  --serif: 'Instrument Serif', serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  overflow-x: hidden;
  cursor: crosshair;
  line-height: 1.5;
}

/* ─── NOISE GRAIN ─── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 512 512' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 9999;
  opacity: 0.4;
}

/* ─── CUSTOM CURSOR ─── */
.cursor-follower {
  position: fixed;
  width: 40px;
  height: 40px;
  border: 1px solid var(--accent);
  border-radius: 50%;
  pointer-events: none;
  z-index: 10000;
  transform: translate(-50%, -50%);
  transition: transform 0.1s ease-out, width 0.3s, height 0.3s;
  display: flex;
  align-items: center;
  justify-content: center;
}

.cursor-follower::after {
  content: '';
  width: 4px;
  height: 4px;
  background: var(--accent);
  border-radius: 50%;
}

/* ─── NAV ─── */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.25rem 3rem;
  background: rgba(245, 242, 235, 0.8);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
  transition: padding 0.3s ease;
}

nav.scrolled {
  padding: 0.8rem 3rem;
}

.logo {
  font-family: var(--sans);
  font-weight: 800;
  font-size: 1.25rem;
  letter-spacing: -0.04em;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  text-decoration: none;
  color: var(--ink);
}

.logo-dot {
  width: 8px;
  height: 8px;
  background: var(--accent);
  border-radius: 50%;
  animation: pulse 2s ease-in-out infinite;
}

@keyframes pulse {

  0%,
  100% {
    transform: scale(1);
    opacity: 1;
  }

  50% {
    transform: scale(1.6);
    opacity: 0.5;
  }
}

.nav-links {
  display: flex;
  gap: 2.5rem;
  list-style: none;
  align-items: center;
}

.nav-links a {
  text-decoration: none;
  color: var(--ink);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  opacity: 0.5;
  transition: opacity 0.3s, transform 0.3s;
  display: inline-block;
}

.nav-links a:hover {
  opacity: 1;
  transform: translateY(-1px);
}

.nav-cta {
  background: var(--ink);
  color: var(--paper) !important;
  padding: 0.6rem 1.5rem !important;
  border-radius: 100px;
  opacity: 1 !important;
  transition: all 0.3s ease !important;
  font-weight: 700 !important;
  box-shadow: 0 4px 15px rgba(0, 0, 0, 0.1);
}

.nav-cta:hover {
  background: var(--accent) !important;
  transform: translateY(-2px) scale(1.05) !important;
  box-shadow: 0 6px 20px rgba(200, 64, 42, 0.3) !important;
}

/* ─── HERO ─── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 0 3rem;
  position: relative;
  overflow: hidden;
  background: linear-gradient(rgba(245, 242, 235, 0.85), rgba(245, 242, 235, 0.75)),
    url('assets/hero_bg.gif');
  background-size: 150%;
  background-position: center;
}

.hero-bg-text {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  font-size: clamp(12rem, 25vw, 25rem);
  font-weight: 800;
  letter-spacing: -0.08em;
  color: transparent;
  -webkit-text-stroke: 1px rgba(10, 10, 9, 0.04);
  white-space: nowrap;
  user-select: none;
  pointer-events: none;
  z-index: 0;
  animation: drift 30s ease-in-out infinite alternate;
}

@keyframes drift {
  from {
    transform: translate(-52%, -48%) rotate(-2deg);
  }

  to {
    transform: translate(-48%, -52%) rotate(2deg);
  }
}

.hero-content {
  position: relative;
  z-index: 1;
  max-width: 1200px;
  margin: 0 auto;
  width: 100%;
}

.hero-eyebrow {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.15em;
  color: var(--accent);
  text-transform: uppercase;
  margin-bottom: 2rem;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}

.hero-headline {
  font-size: clamp(4rem, 8vw, 8.5rem);
  font-weight: 800;
  line-height: 0.85;
  letter-spacing: -0.05em;
  max-width: 12ch;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}

.hero-headline em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  color: var(--accent);
}

.hero-sub {
  margin-top: 3rem;
  font-family: var(--mono);
  font-size: 0.9rem;
  line-height: 1.8;
  color: var(--muted);
  max-width: 500px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}

.hero-actions {
  margin-top: 4rem;
  display: flex;
  gap: 1.5rem;
  align-items: center;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}

.btn-primary {
  background: var(--ink);
  color: var(--paper);
  padding: 1.2rem 3rem;
  font-family: var(--sans);
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  border: none;
  cursor: crosshair;
  border-radius: 4px;
  transition: all 0.3s cubic-bezier(0.23, 1, 0.32, 1);
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1);
}

.btn-primary:hover {
  background: var(--accent);
  transform: translateY(-4px);
  box-shadow: 0 15px 40px rgba(200, 64, 42, 0.2);
}

.btn-ghost {
  color: var(--ink);
  font-family: var(--mono);
  font-size: 0.8rem;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  text-decoration: none;
  opacity: 0.5;
  transition: all 0.3s ease;
  padding: 0.5rem 1rem;
  border-radius: 4px;
}

.btn-ghost:hover {
  opacity: 1;
  background: rgba(0, 0, 0, 0.03);
  transform: translateX(5px);
}

.hero-ticker {
  position: absolute;
  bottom: 4rem;
  right: 3rem;
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--muted);
  text-align: right;
  z-index: 1;
  opacity: 0;
  animation: fadeUp 1s ease 1.2s forwards;
  background: var(--glass);
  backdrop-filter: blur(10px);
  padding: 1.5rem;
  border: 1px solid var(--glass-border);
  border-radius: 12px;
}

.hero-ticker span {
  display: block;
  margin-bottom: 0.5rem;
}

.hero-ticker span:last-child {
  margin-bottom: 0;
}

.ticker-val {
  color: var(--accent2);
  font-weight: 600;
}

@keyframes fadeUp {
  from {
    opacity: 0;
    transform: translateY(40px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* ─── MARQUEE ─── */
.marquee-strip {
  background: var(--ink);
  color: var(--paper);
  padding: 1.2rem 0;
  overflow: hidden;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  position: relative;
  z-index: 2;
}

.marquee-track {
  display: flex;
  white-space: nowrap;
  animation: marquee 40s linear infinite;
}

.marquee-track span {
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 0 3rem;
  opacity: 0.8;
  font-weight: 500;
}

.marquee-track .sep {
  opacity: 0.3;
  padding: 0 1rem;
}

@keyframes marquee {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

/* ─── SECTIONS ─── */
section {
  padding: 10rem 3rem;
  position: relative;
}

.section-label {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 4rem;
  display: flex;
  align-items: center;
  gap: 1.5rem;
}

.section-label::after {
  content: '';
  flex: 1;
  max-width: 100px;
  height: 1px;
  background: var(--border);
}

/* ─── ABOUT ─── */
.about {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8rem;
  align-items: start;
}

.about-headline {
  font-size: clamp(3rem, 5vw, 5.5rem);
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.05em;
}

.about-headline em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
}

.about-body {
  font-family: var(--mono);
  font-size: 0.95rem;
  line-height: 1.9;
  color: var(--muted);
}

.about-body p+p {
  margin-top: 2rem;
}

.about-body strong {
  color: var(--ink);
  font-weight: 600;
  border-bottom: 1px solid var(--accent);
}

/* ─── STAT STRIP ─── */
.stats {
  background: var(--cream);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 6rem 3rem;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 3rem;
}

.stat {
  border-left: 1px solid var(--border);
  padding-left: 2.5rem;
  transition: transform 0.3s ease;
}

.stat:hover {
  transform: translateX(10px);
}

.stat-num {
  font-size: clamp(3rem, 5vw, 5rem);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 1;
  color: var(--ink);
}

.stat-num sup {
  font-size: 0.45em;
  vertical-align: super;
  color: var(--accent);
  margin-left: 2px;
}

.stat-label {
  font-family: var(--mono);
  font-size: 0.75rem;
  color: var(--muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-top: 1rem;
}

/* ─── PRODUCTS ─── */
.products-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 5rem;
}

.product-card {
  background: var(--paper);
  padding: 4rem 3rem;
  position: relative;
  overflow: hidden;
  border: 1px solid var(--border);
  border-radius: 12px;
  transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1);
  display: flex;
  flex-direction: column;
  cursor: pointer;
}

.product-card:hover {
  background: var(--cream);
  transform: translateY(-10px);
  box-shadow: 0 30px 60px rgba(0, 0, 0, 0.05);
  border-color: var(--accent);
}

.product-tag {
  font-family: var(--mono);
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 2rem;
  display: block;
  font-weight: 600;
}

.product-name {
  font-size: 2rem;
  font-weight: 800;
  letter-spacing: -0.04em;
  margin-bottom: 1.5rem;
}

.product-desc {
  font-family: var(--mono);
  font-size: 0.85rem;
  line-height: 1.8;
  color: var(--muted);
  flex-grow: 1;
}

.product-arrow {
  position: absolute;
  top: 3rem;
  right: 3rem;
  font-size: 1.5rem;
  color: var(--ink);
  opacity: 0.2;
  transition: all 0.3s ease;
}

.product-card:hover .product-arrow {
  opacity: 1;
  transform: translate(5px, -5px);
  color: var(--accent);
}

.product-specs {
  margin-top: 3rem;
  display: flex;
  flex-direction: column;
  gap: 0.8rem;
}

.product-spec {
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--muted);
  display: flex;
  justify-content: space-between;
  border-bottom: 1px solid var(--border);
  padding-bottom: 0.6rem;
}

.product-spec-val {
  color: var(--ink);
  font-weight: 600;
}

/* ─── TESTIMONIALS ─── */
.testimonials {
  border-top: 1px solid var(--border);
}

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 3rem;
  margin-top: 5rem;
}

.testimonial {
  padding: 3.5rem;
  background: var(--paper);
  border: 1px solid var(--border);
  border-radius: 16px;
  position: relative;
  transition: all 0.3s ease;
}

.testimonial:hover {
  border-color: var(--accent2);
  transform: scale(1.02);
}

.testimonial::before {
  content: '“';
  font-family: var(--serif);
  font-size: 8rem;
  color: var(--cream);
  position: absolute;
  top: -1rem;
  left: 2rem;
  line-height: 1;
  z-index: 0;
  opacity: 0.8;
}

.testimonial-text {
  font-family: var(--serif);
  font-size: 1.25rem;
  font-style: italic;
  line-height: 1.6;
  position: relative;
  z-index: 1;
  margin-bottom: 2.5rem;
  color: var(--ink);
}

.testimonial-author {
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  position: relative;
  z-index: 1;
}

.testimonial-author strong {
  display: block;
  color: var(--ink);
  font-weight: 700;
  font-size: 0.85rem;
  margin-bottom: 0.4rem;
}

/* ─── BLOG / THOUGHT LEADERSHIP ─── */
.thoughts {
  background: var(--ink);
  color: var(--paper);
  overflow: hidden;
}

.thoughts .section-label {
  color: rgba(255, 255, 255, 0.3);
}

.thoughts .section-label::after {
  background: rgba(255, 255, 255, 0.1);
}

.thoughts-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 5rem;
}

.thought-card {
  background: #141410;
  padding: 4rem 3rem;
  border-radius: 12px;
  transition: all 0.4s ease;
  border: 1px solid rgba(255, 255, 255, 0.05);
  display: flex;
  flex-direction: column;
  cursor: pointer;
}

.thought-card:hover {
  background: #1c1c18;
  border-color: rgba(255, 255, 255, 0.2);
  transform: translateY(-5px);
}

.thought-card.featured {
  grid-column: span 2;
  background: linear-gradient(135deg, #1c1c18 0%, #0a0a09 100%);
  border-color: var(--accent);
}

.thought-date {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  color: rgba(255, 255, 255, 0.3);
  text-transform: uppercase;
  margin-bottom: 2rem;
}

.thought-title {
  font-size: 1.5rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.2;
  margin-bottom: 1.5rem;
  color: var(--paper);
}

.thought-card.featured .thought-title {
  font-size: 2.5rem;
}

.thought-excerpt {
  font-family: var(--mono);
  font-size: 0.85rem;
  line-height: 1.8;
  color: rgba(255, 255, 255, 0.4);
  flex-grow: 1;
}

.thought-tag {
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.65rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: var(--accent);
  color: var(--paper);
  padding: 0.3rem 0.8rem;
  margin-bottom: 2rem;
  align-self: flex-start;
  border-radius: 2px;
}

/* ─── PRICING ─── */
.pricing {
  background: var(--paper);
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 5rem;
}

.pricing-card {
  background: var(--paper);
  padding: 4rem 3rem;
  border: 1px solid var(--border);
  border-radius: 16px;
  display: flex;
  flex-direction: column;
  transition: all 0.4s ease;
}

.pricing-card:hover {
  transform: scale(1.03);
  box-shadow: 0 40px 80px rgba(0, 0, 0, 0.05);
}

.pricing-card.featured {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--accent);
  transform: scale(1.05);
  box-shadow: 0 50px 100px rgba(0, 0, 0, 0.2);
  z-index: 2;
}

.pricing-tier {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 2.5rem;
  font-weight: 600;
}

.pricing-card.featured .pricing-tier {
  color: var(--accent);
}

.pricing-price {
  font-size: 4rem;
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 1;
  margin-bottom: 0.5rem;
}

.pricing-period {
  font-family: var(--mono);
  font-size: 0.75rem;
  color: var(--muted);
  margin-bottom: 3rem;
}

.pricing-card.featured .pricing-period {
  color: rgba(255, 255, 255, 0.4);
}

.pricing-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1.2rem;
  margin-bottom: 4rem;
  flex-grow: 1;
}

.pricing-features li {
  font-family: var(--mono);
  font-size: 0.85rem;
  color: var(--muted);
  display: flex;
  gap: 1rem;
  align-items: flex-start;
  line-height: 1.5;
}

.pricing-card.featured .pricing-features li {
  color: rgba(255, 255, 255, 0.6);
}

.pricing-features li::before {
  content: '→';
  color: var(--accent);
  flex-shrink: 0;
  font-weight: 700;
}

.btn-pricing {
  display: block;
  width: 100%;
  text-align: center;
  padding: 1.2rem;
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border: 2px solid var(--ink);
  background: transparent;
  color: var(--ink);
  cursor: crosshair;
  transition: all 0.3s;
  text-decoration: none;
  border-radius: 4px;
}

.btn-pricing:hover {
  background: var(--ink);
  color: var(--paper);
  transform: translateY(-2px);
}

.pricing-card.featured .btn-pricing {
  border-color: var(--paper);
  color: var(--paper);
}

.pricing-card.featured .btn-pricing:hover {
  background: var(--paper);
  color: var(--ink);
}

/* ─── CTA BAND ─── */
.cta-band {
  background: var(--accent);
  color: var(--paper);
  padding: 8rem 3rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 4rem;
}

.cta-headline {
  font-size: clamp(3rem, 6vw, 6.5rem);
  font-weight: 800;
  letter-spacing: -0.06em;
  line-height: 0.9;
}

.cta-headline em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
}

.btn-cta-white {
  background: var(--paper);
  color: var(--ink);
  padding: 1.5rem 4rem;
  font-family: var(--sans);
  font-size: 0.9rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: none;
  cursor: crosshair;
  white-space: nowrap;
  transition: all 0.4s cubic-bezier(0.175, 0.885, 0.32, 1.275);
  text-decoration: none;
  display: inline-block;
  border-radius: 4px;
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1);
}

.btn-cta-white:hover {
  transform: translateY(-5px) scale(1.05);
  box-shadow: 0 20px 50px rgba(0, 0, 0, 0.2);
}

/* ─── FOOTER ─── */
footer {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.4);
  padding: 8rem 3rem 4rem;
}

.footer-top {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 6rem;
  padding-bottom: 6rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.footer-brand {
  font-family: var(--sans);
  font-size: 2rem;
  font-weight: 800;
  color: var(--paper);
  letter-spacing: -0.05em;
  margin-bottom: 2rem;
}

.footer-tagline {
  font-family: var(--mono);
  font-size: 0.85rem;
  line-height: 1.8;
  max-width: 40ch;
}

.footer-col-title {
  font-family: var(--sans);
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--paper);
  margin-bottom: 2.5rem;
}

.footer-links {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.footer-links a {
  text-decoration: none;
  color: rgba(255, 255, 255, 0.4);
  font-family: var(--mono);
  font-size: 0.85rem;
  transition: all 0.3s ease;
}

.footer-links a:hover {
  color: var(--paper);
  padding-left: 5px;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 3rem;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
}

.footer-disclaimer {
  max-width: 70ch;
  line-height: 1.8;
  opacity: 0.4;
}

/* ─── SCROLLBAR ─── */
::-webkit-scrollbar {
  width: 6px;
}

::-webkit-scrollbar-track {
  background: var(--paper);
}

::-webkit-scrollbar-thumb {
  background: var(--ink);
  border-radius: 10px;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 1100px) {

  .products-grid,
  .testimonials-grid,
  .pricing-grid,
  .thoughts-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .thought-card.featured {
    grid-column: span 2;
  }
}

@media (max-width: 900px) {
  nav {
    padding: 1.25rem 2rem;
  }

  .nav-links {
    display: none;
  }

  .hero,
  section,
  .stats,
  .cta-band,
  footer {
    padding-left: 2rem;
    padding-right: 2rem;
  }

  .hero-headline {
    font-size: clamp(3.5rem, 10vw, 5rem);
  }

  .about {
    grid-template-columns: 1fr;
    gap: 4rem;
  }

  .stats {
    grid-template-columns: repeat(2, 1fr);
  }

  .footer-top {
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
  }

  .cta-band {
    flex-direction: column;
    text-align: center;
  }
}

@media (max-width: 600px) {

  .products-grid,
  .testimonials-grid,
  .pricing-grid,
  .thoughts-grid {
    grid-template-columns: 1fr;
  }

  .thought-card.featured {
    grid-column: span 1;
  }

  .stats {
    grid-template-columns: 1fr;
  }

  .footer-top {
    grid-template-columns: 1fr;
  }

  .hero-ticker {
    position: relative;
    bottom: 0;
    right: 0;
    margin-top: 3rem;
  }
}